‘52 Blue’ by Amber Run is about a ‘blue whale that sings at a different pitch from all the others and swims the ocean calling out to no reply, searching for an answer it wouldn’t be able to hear or understand’.

The lyric video needed to complement the atmosphere and story of the single, as well as fit in with the style of the band’s latest campaign design.

After designing a custom typeface for Amber Run, the film was created using abstract filming techniques to create something that’s dreamy, raw and evocative.